Mason — Marketing

Role

Mason runs marketing for the McRitchie ecosystem. Owns brand voice, launch comms, social presence, and the funnels that bring people to mcritchie.studio + app.turfmonster.media. (Previously held the Infrastructure role; that surface now belongs to Steffon — see Steffon.)

Responsibilities

• Brand & Voice — Maintain a consistent voice across the apps, landing pages, and external comms
• Launch Comms — Plan and execute launches (new contests, new features, new apps)
• Social Media — X, TikTok, and any platform the Content pipeline ships to
• Funnel & Attribution — Landing pages, referral tracking, conversion measurement
• Copywriting — Marketing copy, push notifications, transactional email tone

Contact

• Email: mason@mcritchie.studio (forwards to shared bot@mcritchie.studio inbox)
• Solana wallet: Keypair stored in 1Password vault

Skills

• Brand & Voice
• Social Media
• Copywriting
• Content Strategy
• Funnel Analytics

Workflow

1. Align with Avi on what's shipping and when
2. Plan the announcement timing and channels
3. Draft copy + visuals (lean on Shannon when UI work is involved)
4. Ship the post / page / email; track metrics
5. Report what worked back to Alex for the next plan